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Solve Your Customers Problems-EAT THE FROG!

flower business Apr 30, 2019

Okay, now answer this truthfully! How many of you cringe when you hear that dreaded voicemail from a recipient that has called after hours because she has a question about the retail order you delivered that day?


You get an email from that pesky wedding planner that just won’t realize that you can’t keep changing and updating the wedding every day and to boot, it’s six months from now!

You really want to just ignore them and deal with it another day, right?

WRONG! It’s so much better to “eat the frog”!

Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long.

Do that thing that you don’t want to do first, so you can clear your mind and move along!

I just heard Casey Graham from Gravy Solutions speak at a conference I was at where he called it “The Press...

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Less is More

Today I wanted to talk about the “less is more” concept. We all know that this concept is applicable in so many ways; even in our personal AND business lives.

I want to apply this to our business today—YOUR business! Those of you that have an e-commerce website, have you ever thought about if you have fewer options that it might just be better for your business? I know, you probably think I’m crazy, right? But consider this, what if you narrowed down your offerings on your site to just a handful?

Hear me out, how many times have you gone to a restaurant that you’ve been to before and ordered the same thing? Probably almost always, right? Or, what about if you go for the first time and you see that they have 50 different items on the menu for entrees. Do you get overwhelmed? You probably narrow it down to certain sections of the menu like fish or salads, right?

The same thing might be happening to your customers. If you are clogging up your site...

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 It happened, my ultimate fear happened...

We had two very large weddings to deliver on the same day. One was about 40 minutes from our shop and the other was at our downtown location inside the Mayflower Autograph Hotel. The team had just left with two vans full of flowers for the wedding off-site and I was getting in the third van with my other designer to meet them. Then, I got the call...

A strained, panicked voice on the other end was my manager of the hotel studio. I couldn't understand what she was saying. "What, the cooler froze? All the flowers in the cooler are frozen?" I felt it in the pit of my stomach, and I'm sure all the blood drained from my face. What was I going to do? All of the flowers were designed and ready to install at the hotel for the wedding. It was 1:30 p.m. and the wedding starts at 6...what do I do now?

Well, I put my big girl panties on, that's what! I immediately told her we were going to figure it out and went into action. I called the crew...

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