The Power of PR Unleashed: Your Guide to Blooming in the Public Eye

branding business business tips floral business flower business sales and marketing Aug 07, 2023

Today, we're diving into the exciting world of public relations and how it can sprinkle some serious fairy dust on your floristry business. 

Floral Whispers that Everyone Will Hear

Okay, so imagine this:

Your flower shop's name and dazzling arrangements whispered across TV shows, blogs, newspapers, and magazines. That's what public relations does – it spreads your business far and wide. Now while it can seem difficult to conquer traditional media with today's digital landscape it's actually become easier than ever before and news channels and journalists are always looking for fresh content! 

Here's Your Game Plan:

  • First, cook up a press release that's aimed at your target audience. It's not just about saying "Hey, we exist!" – it's about saying "Hey, we've got what you've been dreaming of!"
  • Spice up that press release with a hook and an angle that'll make anyone stop in their tracks, whether that's you only use American Grown Flowers and are a sustainable florist or that you only do millionaire blooms!
  • Dress it all up like a pro with your business details and contact info. Add a dash of your floral charm.
  • Now, start to search online via Twitter for #journorequests to see what PR opportunities are out there. You can also do a Google search for blogs, ezines, press release submission sites and industry professionals who you could also send your press release to. 
  • If you're doing an event with a local business then make sure to team up as well spread the magic even wider and create more of a buzz around both of your businesses. 

Remember what Jay Abraham said? “One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.”

So, let's dive into the wonderful world of floral PR. If you're feeling a bit lost, don't worry – I'm here to help you whip up press releases that'll make your floristry dreams come true. Get ready to make your flowers the talk of the town! 🌼

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