I dreamed. I struggled too. Just like you, I truly wanted an opportunity to run an efficient and profitable floral business.
I started in my mom's basement over 30 years ago just doing craft fairs with artificial flowers because that's all I knew. I dreamed of owning a big retail flower shop but wondered how I would get there. My mom and I took design classes once a week for a year. You can read a little more about that in my blog from Mother's Day.
Off I went to college in Pennsylvania and would drive home on Friday afternoons to design weddings, deliver on Saturday and return to school on Sunday. Next thing I knew, I was purchasing a small two-door cooler that I could only put personal flowers into. You know, the bridal party flowers, boutonnieres, corsages, etc. And, my biggest fears were, “Are these flowers going to open in time? And, how can I make sure they don't wilt before the wedding?" (Back then, the wondrous thing called a "CoolBot" wasn't invented yet! This is one...
Ok, I'll admit it! I have a habit of listening to podcasts and videos in the background while I am working on the computer. (I'm a multi-tasker!) On this particular day, the interviewer had Tony Robbins on as a guest. She asked him about what things that most progressive people do that we might be missing to become successful. He went down a few points, and two caught my attention.
The first, "The best performers are focused on outcomes and not activities." Meaning the to-do list isn't the most important, especially if it encourages a failure mentality as it can be neverending. Yes! I hate to-do lists. Do you ever have this issue? Once I start the list, it goes on and on and on... I feel like it becomes a book. It really can make me stressed! Focusing on the outcomes...getting the event finished and delivered, spending time with family, creating a work environment that is pleasing to others. Those are the items to focus on--the activities will come as the outcome is the focus.
Next month I will be inducted into the American Institute of Floral Designers (AIFD). After testing last July in Seattle, Washington I was awarded my CFD (Certified Floral Designer) designation and tested high enough to get my AIFD. Participants have to wait until the following year for the induction ceremony. It's been a long year of waiting, and I am very excited!
You may ask, why did I wait so long? For the past six years, I had a second location at The Mayflower Hotel in Washington, DC. Having two places took all my focus, and I couldn't get back into the realm of the floral industry that I love...education! I declined the additional 5-year contract at the hotel to get back to my roots in a single studio and being active in the education of flowers again.
In addition to the second location keeping me from focusing on studying, the annual AIFD Symposium falls on my wedding anniversary every year. This isn't exactly how my husband wants to spend time together for our anniversary...
With the Royal Wedding happening a few weeks ago, I realized that many brides would be clamoring to get a look similar to the wedding arch of flowers and foliage at the cathedral for the Duke & Duchess of Sussex.
I put together a quick infographic to give florist's an idea of the costs that it would take. Mostly, I wanted to see how other florists figure out their pricing for doing floral installations. We need to be able to create beauty, cover our costs and make our living, right?