Today I wanted to talk about the “less is more” concept. We all know that this concept is applicable in so many ways; even in our personal AND business lives.
I want to apply this to our business today—YOUR business! Those of you that have an e-commerce website, have you ever thought about if you have fewer options that it might just be better for your business? I know, you probably think I’m crazy, right? But consider this, what if you narrowed down your offerings on your site to just a handful?
Hear me out, how many times have you gone to a restaurant that you’ve been to before and ordered the same thing? Probably almost always, right? Or, what about if you go for the first time and you see that they have 50 different items on the menu for entrees. Do you get overwhelmed? You probably narrow it down to certain sections of the menu like fish or salads, right?
The same thing might be happening to your customers. If you are clogging up your site...