Christi Lopez—The Business of Flowers
Today I wanted to talk about the “less is more” concept. We all know that this concept is applicable in so many ways; even in our personal AND business lives.
I want to apply this to our business today—YOUR business! Those of you that have an e-commerce website, have you ever thought about if you have fewer options that it might just be better for your business? I know, you probably think I’m crazy, right? But consider this, what if you narrowed down your offerings on your site to just a handful?
Hear me out, how many times have you gone to a restaurant that you’ve been to before and ordered the same thing? Probably almost always, right? Or, what about if you go for the first time and you see that they have 50 different items on the menu for entrees. Do you get overwhelmed? You probably narrow it down to certain sections of the menu like fish or salads, right?
The same thing might be happening to your customers. If you are clogging up your site with 50 different designs, but you really have just a few good sellers, why not tailor it down? I’m sure you get many calls where the customer says they were browsing your website but they didn’t see exactly what they wanted and decided to call you to see what you have, right? It happens ALL. THE. TIME.
Well, I want to challenge you to take the time and clean up your e-commerce site and slim down on all those many choices you have. If you really want to switch it up, go for Tim Huckabee’s way of selling your flowers: Small, Medium and Large. If you want to know more about his strategies then check out FloralStrategies.com.
I adopted his way of selling into my retail side of business many years ago. It changed the way I did business and my average order sales increased by 30%! Now you can’t tell me that isn’t a fantastic way to grow the retail area of your business!
Taking a look at what you’re doing and how you are selling your products is always a great thing to do. It takes stepping back and approaching it from the psychology of sales perspective. I know that sounds woo-woo, but looking at the mindset of your customer is never a bad thing, right?
Challenge yourself today to make some changes, clean "house" and sell more!