Unlocking Another Secret to Exceptional Customer Service

business resource business tips client interaction floral business flower business handling clients sales and marketing wedding clients Jul 09, 2023

In our previous post, we delved into the first secret of building an outstanding customer service plan and crafting a vision for your flourishing business. Today, let's unveil the second secret that will transform your satisfied customers into raving fans. Get ready to discover what your customers truly desire and learn how to serve them better.

Step into Your Customers' Shoes

Understanding your customers is vital. Take the time to familiarize yourself with who they are—their unique preferences, needs, and expectations. Demographics play a significant role here. Remember, a young bride to be will have different desires from someone looking for a bouquet for their loved one during a difficult time. By truly knowing your customers, you'll gain insights that will help guide you to having a winning customer service strategy.

The Four Keys to Unveiling Customer Desire

You need to do the following four things in order to determine what your customers want when planning your customer service strategy:

1. Listen to Your Customers 

Listen attentively to both what your customers say and what they don't say. Sometimes, they might express one thing but mean something entirely different. For instance, when customers request lower prices, you may uncover that their true priority lies in faster delivery. Additionally, pay attention to the "silent" customers—those who have given up on complaining due to poor service. By addressing their concerns, you can win them back before they're lost forever.

2. Ask Your Customers Sincerely

Authenticity is key when seeking your customers' opinions. If you genuinely care about their experiences, they will recognize it. Don't forget about those who remain silent. Pose sincere questions that encourage them to reflect on their encounters with your business. Make them feel valued because their voices truly matter. If I have an event client I love to have ask them questions outside of the event flowers specifically so that I can get to know them at a deeper level and also make them feel that this is more than just a transactional relationship. Even simple things such as asking people what they're up to over the weekend, or how the rest of the event planning is going can help build those authentic connections. 

3. Offer More than Just a Product and/or Service

Your customers yearn for more than a mere transaction—they seek an unforgettable experience that leaves them feeling uplifted. They evaluate every aspect of the process. When you prioritize their satisfaction and treat them as cherished individuals, their loyalty will grow, and they will become devoted to your brand. 

Let's take a closer look at how you can create that magical experience for a wedding client. Imagine a couple, Emily and James, who have entrusted you to bring their dream wedding vision to life.

Personalized Consultations: When Emily and James walk into your flower shop, greet them warmly and invite them to share their vision. Take the time to listen attentively to their preferences, colors, themes, and any specific flowers they adore. By showing genuine interest and actively involving them in the creative process, you'll make them feel valued and ensure their satisfaction.

Creative Suggestions and Inspirations: Drawing from your expertise, provide Emily and James with creative suggestions and inspirations that align with their wedding theme and style. Present them with samples or visual references to help them envision how your floral arrangements will enhance the ambiance of their special day. This personalized touch will demonstrate your commitment to delivering an exceptional experience.

Attention to Detail: Throughout the wedding planning journey, pay meticulous attention to every aspect of the process. Be proactive in communicating with the couple, confirming delivery times, and ensuring that the floral arrangements are impeccably designed and flawlessly executed. Your dedication to perfection will not go unnoticed and will contribute to their overall satisfaction.

Going the Extra Mile: Surprise Emily and James with a thoughtful gesture that exceeds their expectations. For example, you could include a handwritten note wishing them a lifetime of happiness or offer a complimentary small bouquet for the bride's bouquet toss. These little touches create a lasting impression and show that you genuinely care about their happiness.

Post-Wedding Follow-up: Once the wedding festivities are over, don't forget to follow up with a heartfelt message expressing your gratitude for their trust in your services. Ask them how they enjoyed the floral arrangements and if there's anything you could have done better. This extra step demonstrates your commitment to continuous improvement and ensures that they feel valued even after the event.

Remember, by prioritizing Emily and James' satisfaction, treating them as cherished individuals, and going above and beyond their expectations, you'll create an experience that surpasses their wildest dreams. As a result, their loyalty will grow, and they will become devoted advocates of your brand, recommending your services to friends, family, and future couples.


4. Know When to Ignore Them

Providing exceptional customer service doesn't mean attempting to please everyone at all times. It's important to set boundaries and understand that fulfilling every customer's needs is unrealistic. If your company's vision doesn't align with a customer's requirements, it's okay to recognize they might be better suited elsewhere. By staying true to your business values, you'll attract customers who truly resonate with your brand. 

By implementing these strategies, you'll gain valuable insights into your customers' desires, empowering you to refine your customer service vision and plan. Remember, if you find yourself stuck along the way, don't hesitate to reach out to me for guidance. I'm here to support you through the entire process.



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