Gather the Troops: The Support Staff You Need in Your Floristry Business

Gather the Troops: The Support Staff You Need in Your Floristry Business

american grown flowers business business productivity business tips floral business starting a flower business Jun 19, 2023

Hey there, my fellow flower enthusiasts and business owners! Today, I want to dive into a topic that's close to my heart as a floristry business owner—the incredible support staff that make our businesses blossom.

I'm here to chat about the three key roles that are absolute game-changers when it comes to setting up your floral enterprise for success. Trust me, it's all about finding that perfect balance!


The Floral Technician

So, picture this: You've got the "doer" on your team—the "Floral Technician" who brings our creative visions and floral dreams to life with their magical touch. They're the talented ones crafting stunning arrangements, handling delicate blooms, and maintaining the beauty of our floral designs. Talk about making flowers sing!

This role represents the present and focuses on the physical aspects of our business. They are often the face of our business, sometimes interacting directly with customers and particularly showcasing their floral artistry.


The Floral Manager

Then we've got the "Floral Manager", the master of practicality who serves as our rearview mirror, drawing on past experiences to address challenges and make improvements.They are responsible for the practical side of the business, overseeing day-to-day operations. They're the ones keeping our inventory in check, coordinating schedules, and ensuring our daily operations run like a well-oiled machine. Can we say organizational superheroes?

With their attention to detail and organizational skills, the Floral Manager plays a crucial role in developing our business and implementing effective planning strategies.


The Floral Entrepreneur

Last but certainly not least, we have the visionary force—the "Floral Entrepreneur". Yep that's you! Your focus should be all about the future, constantly brainstorming new ways to amp up your products and services. From discovering cutting-edge floral trends to envisioning the growth of your brand, your role should be primarily focused on shaping the business image, branding, and fostering a culture of creativity within the team and wider industry. 

Believe me, my friend, all three of these roles are absolute game-changers for any florist business.

AND here's the secret sauce:

You have to stop doing all of these roles yourself and start finding the right people with the perfect talents to fill these shoes. It's essential to embrace your skills and passions, rather than just doing what you think you "should" be doing". Let your true talents shine!

Now, I won't sugarcoat it—delegating and trusting your team can be a bit daunting and challenging at first, as it requires relinquishing some control over your business. But when you empower your team to do their best work and allow that floral magic to flourish, incredible things happen. Together, you can create an environment where growth, efficiency, and innovation thrive.

If you ever need a helping hand in navigating this process and avoiding common pitfalls, don't hesitate to reach out.  I can guide you through the entire process of selecting and nurturing the right individuals for these roles and share the processes that helped me build a rockstar team in my own thriving floristry business over the years. 





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