Are You On The Right Path? How to Prepare for Working with Larger ClientsAug 21, 2023
Hey there, flower aficionados! We've got something big to discuss – how to dive into the world of working with the most impressive clients out there.
Picture this: Your floral business blooming with major opportunities.
Today, we're breaking down the paths that lead to success and revealing the mindset you need to catch the big fish – the dream clients you've always wanted.
Choose Your Path: Sailing to Success in the Floral Seas:
Okay, imagine you're prepping your floral ship for a grand voyage. There are three routes you could take. Which one will steer you toward success? Let's find out!
1. Snail Speed:
Most business owners ended up working themselves into the ground without much reward or success. This is what happens when you fool yourself into thinking you will find quick success. You may also find yourself following this path when you are afraid of change. If you're stuck in this mindset, it's time to break free.
2. Shooting Star:
Imagine soaring high, only to realize you've missed the landing spot. This describes a business that shoots to the top so fast you are overwhelmed and don’t have the right resources in place to adapt. This can also happen from being overwhelmed by small clients and not taking the time to find large clients, which will sustain your business after the small client sales slow.
3. Catch the Big Fish:
Now we're talking! This is the path that allows you to build at a steady pace that you can manage by not allowing your customers to outpace you. Your floral ship keeps a steady course while catching the big fish, those game-changing clients. Ready to reel them in?
Casting the Big Fish Net: The Right Mindset Matters.
You know those giant fish that everyone's talking about? They're the ones that can transform your floral business. But how do you hook them? It starts with believing that your creations can create waves in their world. It's easy to think big companies don't need your creative touch or that those big dream clients with their million dollar weddings don't exist, but that's just a myth.
Now we are going to transition a bit and talk about the “big fish” mindset. It may sound easy to just find and catch that big fish, but if you are stuck in the small business mindset, you may find it harder than you think.
Think of all the benefits of aiming at bigger clients:
So, how do you snag these magnificent clients? You can do this by putting these tips to work:
1. Reel Them In:
Attract, retain, and secure those big clients like a pro angler. Show them how your floral magic can enrich their world.
2. Infuse "Big Business" Vibes:
Integrate “big business” culture into your company and employees.
3. Sharpen Your Tools:
Get the skills you need to grow your floral voyage. Acquire the expertise and skills that you need to grow.
4. Embrace Change:
Like adjusting your sails in changing winds, adapt as you grow. Have the courage to shift course if needed.
Ready for the Catch of a Lifetime? It's Time to Believe!
In order to catch the big fish, you need to believe your company can make a difference with theirs. It’s easy to get into the thought that a large company doesn’t need anything from a small business like yours, but this is entirely wrong! Just remember to keep in mind how you can help them and if you can make a connection with someone inside who can put in a good word for you then you have a secret in!
Still not sure how to land those big dream clients? Reach out and book a call with me and let's chat. I have over 30 years experience in the floral industry including being the floral designer for big hotel chains 🌸🎣
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